INTRODUCTION
PO LTD offers operational and strategic consultancy services to the fashion industry underpinned by 15 years of experience in wholesale, retail and agency sales
TARGET CLIENTS
Brands & Distributors: Launching new products in new territories.
Retailers: Reviewing buying, merchandising and in store systems
BRANDS & DISTRIBUTORS
Sales Strategy: Launching in the UK & Eire – accessories, kids, ladies, sports
Wholesale Organization: UK sales team and European networks of agents / distributors
Production: Managing European and international production
Shipping & logistics: Organizing shippers, warehousing, distribution
Developing brand positioning & image with retailers and PR & marketing
Trade Shows: Presence for brand launch
Internet: Planning and implementing website and logistics
Computer systems: office network setup and organization
RETAILERS
Brand selection: sourcing new product
Purchasing: Optimizing product selection, sales analysis
Business strategy and seasonal budgets
In-store support: Visual merchandising and in store training
Retail: Opening UK and international retail – shops, concessions, shop in shop, factory outlets, franchise
New locations: research of viable sites for new stores
Competitor analysis
EXPERIENCE
2003 to Current: PO Ltd Launched and managed:
Exclusive Agency Frye Collection 2010 - Current
Exclusive Agency CK Calvin Klein & CK Jeans Footwear 2010 - current
Exclusive Agency Switchflops by Lindsay Phillips 2009 - 2010
Exclusive Agency Baby Guess & Guess – UK & Eire 1992 - 2010
Exclusive Agency Deha/ Dimension Danza – UK & Eire 2003-2008
Exclusive Agency Guess Accessories – UK & Eire 2002-2007
- Sales
- Marketing & PR,
- Logistics & Credit Control
- Image & Market Positioning
- Visual merchandising & Staff Training
- Budgets, planning, competitors, strategy
- Trade Shows
- Client base: over 500 active retailers in 2007
- Brands launched in top department stores and independents including airport and key internet retailers.
o Arnotts, ASOS, BAA, Brown Thomas, Fenwick, Harrods, John Lewis, Selfridges, Sweaty Betty
1992 – 2003 Jeffrey Ohrenstein Group – Brands Manager
Agency – Baby Guess & Guess Kids, La Perla Kids, Pappa & Ciccia, Gasolio
- Launch of the brands
- Sales and distribution
- Marketing and PR
Jokids & Jeffrey Ohrenstein Brands
- Design: managing the design team and researching trends
- Production: managing factories in the Far East and Europe
- Setting up and managing UK & European sales network of agents and distributors
- Managing key UK & international accounts
- Marketing & PR with trade and national magazines and newspapers
- Co-ordinating logistics with the shipping ,warehouse and distribution team
- Retail concept development (store shopfit design and layout, merchandising & staff training)
- Franchise development with a group in the Middle East – 5 stores
- Concessions in UK stores – 22 concessions
- Factory Outlets – 10 stores
- Jokids website in 2000 – planned layout, management and fulfilment
Manufacturing for high street retailers own label
- GUS: Kids mail order - Mothercare: Kids & Maternity - Woolworths: Kids and licensed products - Zara: ladieswear