UK/Eire Trade Shows
SPRING FAIR 7th – 11th Feb 2010 Birmingham NEC, Stand No: M33
PURE 14th – 16th Feb 2010 London Olympia, Stand No: F019
MODA 21st – 23rd Feb 2010 Birmingham NEC, Stand No:FG35
AIS TRADE SHOW, SOLIHULL
HISTORY & GENERAL INFO
Lindsay Phillips is the energetic inspiration and
founding force behind
SwitchFlops.
Her footwear concept evolved from a high school art project. Amazed by the response, Lindsay began designing functional flops
with colorful straps, each adorned by a unique button. Her idea evolved when she
realized that by using Velcro she could create one shoe with many
straps–unlimited choices with minimal effort. This simple, yet brilliant
innovation was the birth of
SwitchFlops. Lindsay patented her idea before she graduated
high school.
During her college years Lindsay perfected her interchangeable design. Her
travels to Europe for classes and her voyage around the world on the 'Semester at
Sea' exposed her to a kaleidoscope of cultures, colors, and patterns that would
influence her strap designs. Lindsay honed her design, merchandising and
manufacturing skills working summers at Polo Ralph Lauren's leather goods
division in New York City. After her patent was granted in 2004, she joined
forces with her mother, Liz, to start her business and find a manufacturer.
SwitchFlops made its retail debut in January 2007 at the Surf Expo Trade
Show in Orlando where it was showcased as a new and innovative product. Orders
started rolling in and explosive growth followed.
With the amazing variety of
SwitchFlops strap designs and sandals, Lindsay's dream of changing from
beach casual to a formal affair in a matter of seconds was realized.
As Lindsay likes to say
"Change your look, not your sole."
Switchflops on facebook
http://www.facebook.com/pages/SwitchFlops/43041996044?ref=mf
Switchflops on You Tube
http://www.youtube.com/results?search_query=SwitchFlops&search_type=&aq=f
Switchflops Lindsay on TV 2010 Small Business Rules
Press Contact/PR
PELHAM GROUP - SHELLEY CLEGG
Tel: 020 8736 5900
